Wylder is an in-house homeware brand inspired by nature, for which I manage all packaging design. The brand’s packaging spans duvet sets, cushions, throws, curtains, and more, across two distinct themes: Natural, featuring soft green tones and botanical designs, and Neutral, using a champagne blush palette for simpler patterns like stripes and ditsy florals. Using Adobe Illustrator and Photoshop, I produce print-ready assets including swing tags, card inserts, and full packaging layouts. The designs successfully enhance Wylder’s British countryside aesthetic while remaining functional for retail. This work demonstrates my ability to create cohesive, theme-driven packaging that resonates with consumers and performs strongly across major UK retailers including NEXT, TK Maxx, and Dunelm.