Myphizz began as a branding project for an new in-house ed-tech platform, designed to boost physical activity among young people. I led the creation of a bold, energetic visual identity - including logo, website, and app interface - tailored to engage both school-aged users and the school staff responsible for adoption. As the brand gained traction, I contributed to its growth through ongoing graphic development across both digital and print touchpoints, producing a wide range of assets from digital marketing to large-scale print collateral and exhibition displays. Collaborating closely with developers, I ensured seamless translation of visuals across platforms. The brand’s success secured partnerships with Olympic athletes and earned BBC regional coverage, showcasing my ability to craft compelling, high-impact brand identities.