For the 2024 Leeds RAG Fashion Show, a major student-led charity event at the University of Leeds, I was briefed to create distinct branding that captured the show’s cool, edgy energy. I developed a bold visual identity, including a custom logo and promotional graphics for use across posters, digital assets, and social media. Drawing on the organisation’s youthful, fashion-forward tone, I used striking colour combinations and simplified graphic elements to create an eye-catching and cohesive look. This project strengthened my ability to develop event branding that appeals to a Gen Z audience and maintains impact across both print and digital platforms.