Heya Home is a vibrant, trend-driven homeware brand targeted at a young female audience, for which I manage the end-to-end packaging design. Each brief requires fresh, eye-catching packaging that will stand out on busy retail shelves while reflecting the brand’s playful tone. Products span soft furnishings like duvet sets, cushions, and throws, as well as hard goods including hooks and drawer knobs. I use Adobe Illustrator and Photoshop to create a range of print-ready assets, from swing tags to box designs and insert cards. The final packaging successfully captures the brand’s personality and has supported strong sales across major UK retailers including TK Maxx, Dunelm, and Sainsbury’s.