Digital Detox is a creative advertising campaign designed to encourage Gen Z to embrace mindfulness by disconnecting from their devices. Inspired by the familiar ‘switch off’ iPhone screen, the campaign transforms a universal digital action into a striking visual narrative, anchored by a distinctive green line that extends from the slide button across multiple touchpoints. The campaign includes a series of London Underground escalator posters, a guerrilla marketing stunt with a green vinyl line meandering through town centres, and an interactive digital billboard. Paired with the tagline ‘Slide to Unwind’, the campaign blends digital and physical experiences, captivating attention, encouraging reflection, and promoting mindfulness - demonstrating my ability to develop cohesive, multi-channel campaigns with strong visual storytelling.